Showcasing a web application dashboard designed by 37 Cranes

We’re 37 Cranes

Design that works. Experiences that stand out.

Showcasing a mobile app designed by 37 Cranes

Our Approach

Strategy-Driven Design

Great design starts with understanding the problem. We dig into your business goals, user needs, and market landscape to create solutions that make an impact. Whether refining an existing product or designing from scratch, our approach balances creativity with strategy to ensure every decision has a purpose.

User-Focused, Business-Smart

We believe that the best products serve both users and businesses. Our process prioritizes usability, accessibility, and intuitive design—while also aligning with your business objectives. The result? Thoughtful experiences that feel effortless for users and drive real results for your company.

Collaboration Without the Ego

Our best work is a team effort. We work closely with product managers, engineers, and founders to bring clarity to complex ideas and adapt to evolving needs. Whether you need a big-picture strategy or pixel-perfect UI design, we make the process smooth, enjoyable, and built around your goals.

Our Services

  • We craft intuitive, user-friendly interfaces that make digital experiences effortless. From wireframes to high-fidelity prototypes, we ensure your product is both beautiful and functional.

    • User Research & Testing

    • Wireframing & Prototyping

    • UI Design & Design Systems

  • We design intuitive interfaces for AI-driven products, making complex machine learning models feel simple, transparent, and user-friendly. From chatbots to predictive analytics, we help businesses build AI experiences that feel human.

    • Conversational & Chatbot UX

    • AI-Driven Dashboards & Data Visualization

    • Approachable AI & Trust-Centered Design

  • We design digital experiences that engage users and convert customers. Whether it’s a marketing website, SaaS platform, or mobile app, we make sure it looks great and works even better.

    • Mobile App Design

    • Responsive Web Design

    • SaaS & Analytics Dashboard Design

  • Not sure where to start? We do well with ambiguous ideas and help define your product vision, streamline user flows, and create a design strategy that aligns with your business goals.

    • UX Audits & Heuristic Reviews

    • Information Architecture

    • Feature Prioritization & Roadmapping

  • Need an extra set of hands? We collaborate with startups and in-house teams to bring fresh ideas, solve design challenges, and keep projects moving forward.

    • Embedded Design Support

    • MVP & Early-Stage Product Design

    • Developer Handoff & Collaboration

Reyla Welcome
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Reyla Welcome 2
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Reyla Home
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What Clients Are Saying

  • "Caitlyn is easy to work with and always outputs excellent design work. For our team, she has helped create a unified feel for our platform for different user types. Her designs and style guide help ensure the longevity of Repool's platform and development cycle."

    Angelina Lam, Repool

  • "Caitlyn was our first real designer at Repool to consolidate our mashup of initial designs, implement a more unified style, brand, and design guide, and help us deliver more thoughtful UX to our clients, and she was a pleasure to work with. Easy to communicate with and give feedback to, and always timely for meetings. Wouldn't hesitate to consider Caitlyn for any early stage company looking for design help!"

    Kevin Fu, Repool

  • "Caitlyn is a thoughtful, creative, user focused designer. She can take complex and nebulous ideas, break them down and deliver tangible plans. Whether it's a 5 year plan or quick and scrappy work her flexible mindset means she's ready for any challenge but she really thrives as a strategy partner. I cannot recommend her enough."

    Victoria Ugarte, Compass

  • "Caitlyn is the best designer I’ve ever worked with. She collaborates incredibly well with engineering, produces beautiful, functional, innovative designs that are based in user research and push the boundaries of our existing UI framework, and is constantly thinking about where we need to take the product next."

    Jess Solka, Compass

Let’s Work Together

It starts with a conversation. Whether you need a full product overhaul, a fresh UI, or strategic guidance, we’re here to help. We make the design process smooth, collaborative, and tailored to your needs—no fluff, just thoughtful solutions that drive results.

Ready to create something amazing? Let’s talk.

Meet the Team

  • Caitlyn H. is the Lead Product Designer

    Caitlyn Hampton

    FOUNDER and LEAD PRODUCT DESIGNER

  • Julia P. is the Lead Software Engineer

    Julia Poladsky

    PARTNER and LEAD SOFTWARE ENGINEER

Founded by Caitlyn Hampton, 37 Cranes is a female-owned and operated design studio committed to crafting intuitive, user-friendly digital experiences.

Founded by Caitlyn Hampton, 37 Cranes is a female-owned and operated design studio committed to crafting intuitive, user-friendly digital experiences.